In a world where music meets mouthwatering desserts, Crumbl and singer-songwriter Benson Boone have teamed up to create a truly magical treat: the Moonbeam Ice Cream Cookie. Inspired by a dreamy lyric from Boone’s track Mystical Magical, this limited-edition cookie promises more than just flavor it offers a whimsical escape into a world where sweets and songs collide.
From June 23 to June 28, cookie lovers and music fans alike can snag this colorful, chilled dessert at Crumbl locations nationwide. The cookie isn’t just a clever marketing gimmick it brings a playful combination of chocolate, berry, lemon, and marshmallow frosting swirls that’s as eye-catching as it is flavorful.
Want to know what makes the Moonbeam Ice Cream Cookie so special, how it tastes, and if it’s worth the hype? This article breaks down everything you need to know from its origin and flavor profile to public reception and whether it’s possible to DIY your own version at home.
Table of Contents
The Origin of the Moonbeam Ice Cream Cookie
Benson Boone’s Musical Inspiration for the Cookie
The Moonbeam Ice Cream Cookie wasn’t born from a typical recipe brainstorm it was pulled straight from a lyric in Mystical Magical, one of Benson Boone’s most charming songs. Known for his vivid, emotive storytelling, Boone’s lyrics paint a picture of a dreamlike world where even dessert takes on a fantastical role. The term “moonbeam ice cream” doesn’t refer to a real ice cream flavor, but instead to a whimsical idea brought to life.
Crumbl and Boone saw an opportunity to merge their creative worlds. Boone’s popularity among Gen Z and young millennial audiences makes him the perfect partner for Crumbl, which thrives on social buzz and visual appeal. This cookie is as much a nod to fans as it is a tribute to imaginative branding.
The Lyric Behind the Creation: “Mystical Magical” Explained
The lyric “like moonbeam ice cream, sweet and surreal” serves as the foundation for the cookie’s concept. Boone’s description of love and wonder becomes tangible in this dessert. That line inspired Crumbl’s development team to imagine how that flavor might taste combining unexpected citrus and berry notes with a creamy marshmallow frosting and a dense chocolate base.
What is the Moonbeam Ice Cream Cookie?
Flavor Profile and Ingredients Breakdown
The Moonbeam Ice Cream Cookie is a chilled chocolate cookie packed with cookies and cream pieces. It’s topped with a colorful swirl of three distinct frostings: lemon, berry, and marshmallow. Each frosting brings a different note to the bite. The lemon adds a bright citrus pop, the berry offers a sweet tartness, and the marshmallow smooths everything with a creamy finish. A drizzle of sweet white glaze and extra cookies and cream crumbles complete the cookie.
While the base is rich and fudgy, the mix of fruity and creamy toppings creates a layered flavor experience. It’s unlike anything on Crumbl’s regular menu.
Visual Appeal and Texture Experience
The cookie doesn’t just taste imaginative, it looks the part too. Its vibrant frosting swirl mimics the dreamy idea of “moonbeam ice cream.” The textures are just as fun to explore. The cookie base is soft and thick, slightly chilled, offering a dense chew. The frostings are light and airy, melting easily with each bite. The topping of crushed cookies adds a satisfying crunch that contrasts with the soft middle.
Crumbl Cookies x Benson Boone: A Star-Studded Collaboration
History of Crumbl’s Celebrity-Inspired Flavors
Crumbl has built a strong reputation for creative cookie drops, often tied to pop culture, holidays, or unexpected themes. Collaborations with celebrities aren’t new for the brand. These limited-time partnerships generate buzz, drive foot traffic, and often go viral. Benson Boone’s involvement fits perfectly into Crumbl’s strategy of mixing entertainment and indulgence.
Boone’s fan base is highly active on platforms like TikTok and Instagram, where Crumbl also dominates. By teaming up, they’ve created a campaign that feels more like a celebration than a product launch.
Why This Partnership Matters to Fans and Foodies
This isn’t just a marketing move. Fans of Benson Boone get to taste something directly inspired by his music, which adds emotional value. For Crumbl customers, the cookie offers something completely different from standard flavors. It’s not every day a cookie draws inspiration from a lyric.
The unique combination of flavors shows Crumbl is willing to take risks creatively. That’s what keeps fans coming back each week. And for those who follow Boone, it’s a chance to support him in a new, unexpected way.
Limited-Time Offer Details
Dates and Availability Across the U.S.
The Moonbeam Ice Cream Cookie is available only from June 23 to June 28 at participating Crumbl locations across the United States. Since Crumbl runs a rotating menu, this flavor won’t be around long. Once it’s gone, there’s no guarantee it will return.
Because of the limited window, fans are encouraged to act fast. Cookies can sell out by midday in popular locations, especially with social media hype driving interest.
How to Pre-Order or Secure Your Cookie
To make sure you don’t miss out, it’s best to pre-order online or through the Crumbl app. Both options allow you to select your local store, choose pickup or delivery, and schedule your cookie in advance. Walk-ins are still welcome, but quantities are limited per day.
Part 5: Nutritional Facts and Allergen Info
Caloric Content and Nutritional Breakdown
The Moonbeam Ice Cream Cookie comes in at around 920 calories per cookie. That’s expected for a Crumbl dessert, which is known for its large, gourmet-sized portions. It contains a dense chocolate base layered with multiple types of frosting and toppings, all contributing to its high calorie count.
While it’s not designed to be a light snack, it’s ideal for sharing or enjoying over multiple sittings. Nutritional values for fat, sugar, and carbs vary by location, but Crumbl usually provides detailed breakdowns on their app and website.
Common Allergens and Dietary Considerations
This cookie is not gluten-free and not vegan. It contains wheat, dairy, soy, and eggs, and may be produced in facilities that also handle nuts and tree nuts. Anyone with food allergies should check Crumbl’s allergen guide before ordering.
Crumbl does offer rotating gluten-free or allergy-conscious options, but Moonbeam Ice Cream Cookie is not one of them.
Public Reception and Social Media Buzz
What Fans are Saying: Mixed Reviews Online
Reactions to the Moonbeam Ice Cream Cookie have been lively and diverse. Some fans praise the unique blend of citrus and berry frostings layered over a chocolate cookie base, calling it refreshing and adventurous. Others find the flavor combination unusual, especially the lemon element, which isn’t typically paired with chocolate.
Despite the mixed opinions, many agree it’s one of Crumbl’s most imaginative cookies to date. Fans of Benson Boone are especially excited, calling the cookie a fun tribute to his music.
TikTok and Instagram are full of first-bite reactions, with creators showing off the cookie’s vibrant colors and creamy frosting swirls. The hashtag #MoonbeamIceCreamCookie has gained momentum, with users sharing videos and photos from their local Crumbl runs.
Instagram-Worthy Aesthetics and Viral Moments
Visually, the cookie is a hit. Its trio of pastel frostings makes it one of the most photogenic Crumbl releases ever. Many customers are buying the cookie for its aesthetic appeal alone, especially those who enjoy colorful, themed food.
With Boone’s fans resharing Crumbl content and vice versa, this collaboration has become a trending topic across social platforms. It’s a perfect case of how visual design and pop culture can fuel viral food marketing.
Moonbeam Ice Cream Cookie vs Other Crumbl Creations
How It Stands Out Among Crumbl’s Weekly Rotations
The Moonbeam Ice Cream Cookie sets itself apart with its layered frosting concept and whimsical theme. Unlike more traditional Crumbl hits like the Classic Pink Sugar or Milk Chocolate Chip, this cookie leans into fantasy with flavors like lemon and berry on a rich chocolate base. That’s an unusual flavor pairing, even by Crumbl standards.
While most Crumbl cookies focus on one dominant flavor, this one plays with contrast. The bright citrus and berry notes cut through the dense chocolate for a more dynamic bite. It’s also one of the few Crumbl cookies that is served chilled and frosted with a swirl of three flavors.
Flavor Comparison Table: Past vs. Present Hits
Here’s a quick comparison of how Moonbeam Ice Cream Cookie stacks up against other popular Crumbl offerings:
| Cookie Name | Flavor Profile | Served | Uniqueness Score* |
|---|---|---|---|
| Moonbeam Ice Cream Cookie | Chocolate, berry, lemon, marshmallow | Chilled | 9.5/10 |
| Classic Pink Sugar | Almond-flavored sugar, pink frosting | Warm | 6.5/10 |
| Milk Chocolate Chip | Semi-sweet chocolate, buttery dough | Warm | 5/10 |
| Galaxy Brownie | Chocolate cookie, fudge, sprinkles | Warm | 7.5/10 |
| Lemon Poppy Seed | Lemon cookie, cream cheese frosting | Chilled | 8/10 |
*Uniqueness score is based on flavor innovation, appearance, and fan response.
DIY Moonbeam Ice Cream Cookie
Want to recreate the Moonbeam Ice Cream Cookie at home? Use a rich chocolate cookie base, mix in crushed cookies and cream pieces, and top it with swirls of lemon, berry, and marshmallow frosting. Chill it to match Crumbl’s texture. It won’t be exact, but it captures the vibe.
FAQs: Moonbeam Ice Cream Cookie
What does it taste like?
It’s a chilled chocolate cookie with lemon, berry, and marshmallow frostings plus cookies and cream crumbles.
Where can I buy it?
Available at Crumbl from June 23 to June 28.
How many calories?
Around 920 per cookie.
Can I order online?
Yes. Use the Crumbl app or website during the release week.
Will it return?
No official word, but popular flavors sometimes come back.
Conclusion
The Moonbeam Ice Cream Cookie is more than just a Crumbl creation it’s a fusion of music, imagination, and dessert innovation. Inspired by Benson Boone’s whimsical lyric, this cookie stands out with its vibrant colors, bold flavor combos, and creative concept. Whether you’re a fan of Boone, a cookie lover, or just curious about this limited-time release, it’s worth trying while it lasts.